How should Actors Build their Brand - LA Tips

When your lips are dry, you can catch yourself thinking where you put your Chapstick, right? Well, Chapstick is the brand of a product which has become a generic term, even when you aren't explicitly using that brand. This example represents the power of branding. Most Los Angeles agents believe, that successful actors should build themselves a brand, so casting agencies and agents know what to expect when they choose you. Digital Branding is one of...