1. Be Consistent
As a social media photographer, I can say that you should use your headshot as your profile photo on all social media platforms, so you are instantly recognizable to people looking for you. Furthermore, try to pick the same username on all platforms. Be strategic in your header photos; they should describe you but not be overdone. Try to update your page frequently, so it always looks fresh and up-to-date. Always put the same link to your website across your social media and always encourage fans to click on it. Connect your contact details (email and phone number), so your acquaintances can find you.
2. Do some Spring Cleaning
The more professional you appear, the more people will trust your page and follow you, say most social media photographer. Keep your ratio small, follow fewer people than those following you, so the gap seems large. This ratio will give people the impression that you have many fans. Unfollow those who aren’t engaging with you after some time. Try to get verified on Twitter and Instagram to increase your credibility. It’s easy to get verified on Twitter, and you can find more information here.
3. Post strategically
Once you have done some of these steps, your followers will start to increase, and you will need to be more cautious. Twitter and Instagram Analytics will tell you which times of the day your followers are most active, and you must use that information to your advantage. Once again, hashtags are your primary friend on these social media platforms, and they are fundamental. Find the hashtags that are popular and apply to you, but be careful not to overdo it.
Invest time in finding like-minded people in the industry, like a social media photographer, and interact with them every day. Moreover reply, retweet, repost, quote, react, and even private message to their inbox! Don’t be shy, as other professionals are also there in hopes of making new connections. Make a great first impression, and the rest will come on its own.
Of course, creating your digital brand isn’t going to be an easy task. It involves many steps, careful planning, and detailed posting. Not to mention how much time it may take up. However, once you sit down and start to perfect your brand and your online presence, it is only going to benefit you and your career. So, what are you waiting for, use this as a guide towards taking the first step to being well-known in the industry.
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